Typography Basics

From the book: Basics of Design: Layout and typography for Beginners

by Lisa Graham 2002


Basic typeface combinations:

* Use sans serif type in headlines and subheads, serif in body copy ( serifs aid in readability)
* Use no more than two type combinations per page.
* Use only one decorative or novelty typeface per page
* Avoid using two sans serif or two serifs together on a page because they conflict
* Emphasize headlines, titles, and subheads more than body copy.
* start your experiments with classic typfaces first.


Classic Serif typefaces: Garamond, Goudy, Caslon, Bodini, and Baskerville

Classic Sans serif Typefaces: Gill Sans, Futura and Franklin Gothic


Lisa Lists 5 typefaces she must have on a deserted island and why:

* Garamond: classy , dignified and easy on the eyes
* Gills sans: It goes with every serif font she has seen
* Bodini: Very readable, Flexible
* Officina Sans: Modern, readable, works with Garamond, Bodini, and Officina Serif
* Officina Serif: Modern Readable serif, works with Gill Sans and Officina sans

Composition

When creating visual art you need to consider the rules of composition so that your work will have maximum impact and clarity. There are some basic things you need to know first before you begin the process of creating your composition. Thinking about these things beforehand will make your efforts more streamlined and efficient because you will move forward with a clear understanding of what you need to do and not waste time on ideas that will not fulfill your objective, or meet the expectations of the client.
Before you start the process make sure you know at least these four things:

1. What is your message?
   
2. Who is your message intended for? ie.Who's your audience?
3. By what means will you display your message. What is your mode of delivery: (poster, television, webpage, buisness card, banner ad, portable device)
4. The basics of the design principles: Emphasis, Contrast, Balance, Alignment, Repetition, Flow.
   

Make sure to always keep it simple.

Saul Bass titles or titles inspried by him

It's a Mad , Mad, Mad world

Charade

7 year itch

Catch me if you can

Thank you for smoking

The man with the golden arm

Psycho


































































Website dedicated to motion titles:http://www.artofthetitle.com/


http://motionographer.com/